Hands-On, Virtual Support for Business Owners


Business Owners
Trying to get sales going again?
Want to increase your online presence to attract customers?
Want to stand out among your competitors?
Impacted by the Covid-19 pandemic?
DON'T STRUGGLE ALONE. GET THE HELP YOU NEED TO OVERCOME BARRIERS AND GROW YOUR BUSINESS.
Benefit from high-touch, hands-on implementation support.
Sign Up for our FREE interactive virtual events.

We Offer 2-hr Sessions Covering Key Topics Designed to Grow Your Business
Connecting With Your Audience Through Social Media
Driving More Traffic to Your Website
Financial Projections
Competitive Analysis
Ready to Get Started?
Sign up for one of our FREE upcoming virtual events*:
*Descriptions may be found below and more dates are available on the registration form.
Social Media Marketing
Nov. 16, 2021 | 2:30-4:30pm ET
Dec. 1, 2021 | 5:00-7:00pm ET
Dec. 15, 2021 | 3:30-5:30pm ET
Driving More Traffic to Your Website (Website Review/UX)
Nov. 13, 2021 | 12:00-2:00pm ET
Dec. 2, 2021 | 5:00-7:00pm ET
Dec. 9, 2021 | 3:30-5:30pm ET
Financial Projections
Nov. 11, 2021 | 12:30-2:30pm ET
Dec. 21, 2021 | 2:30pm-4:30pm ET
Competitive Analysis
Nov. 17, 2021 | 3:30-5:30pm ET
Dec. 14, 2021 | 5:00-7:00pm ET
Once you sign up, our friendly staff will reach out via email with further details and the event link(s).
During This 2-Hour Event:
You'll be matched with a business expert who will share helpful insights and answer questions during your one-on-one virtual session.
You'll walk away with easy-to-follow action steps to benefit you and your business.
Thanks to our generous supporters, this is available at no cost to you.
Hackathon Descriptions
Social Media Marketing
Do you find social media intimidating? Are you struggling to find time to post? Are you posting with little result or engagement? If you answered “yes” to any of these questions, register now. During this session, you will be matched with a social media expert to help you figure it all out. You’ll discuss how to select the right social media channels, the posting frequency that makes the most sense, and the type of content that resonates with your audience.
Outcome: A posting schedule and sample posts including hashtags to enhance your social media marketing efforts.
Driving More Traffic to Your Website
Has it been years since you updated your website? Is driving traffic to your site a problem? Are you having trouble converting visitors to customers? If you answered “yes” to any of these questions, sign up for this session today. During this session, you will work with an expert to gain an understanding of strategies for getting more people to see and engage with your website. You will discuss ways to attract more visitors to your website AND strategies to convert these visitors into customers.
Outcome: Recommendations for ways to drive more traffic to your website.
Creating Financial Projections
Do numbers make your head spin? Are you struggling to figure out how to be more profitable? Are you looking for funding? If you answered “yes” to any of these questions, you need to register now. During this session, you will work with an expert to walk through how to create 36-month financial projections to help you better understand and communicate the story about your numbers. Your expert will walk you through how the model works, how to think about the inputs, and what the numbers mean.
Outcome: 36-month financial projections spreadsheet.
Competitive Analysis
Is your business getting lost in the sea of competition? Do you want to stand out to your customers? Are you ready to use your competitive advantages to attract more customers? Knowing what the competition is up to is the first step in identifying your competitive differentiation which is a key component of marketing and a driver of your sales approach. During this session, you will discuss the strengths and weaknesses of your primary competitors, determine your market sweet spot, and identify the attributes that form the foundation of your competitive advantage.
Outcome: A competitor summary chart to assist your marketing efforts.
The Institute for Entrepreneurial Leadership (IFEL), founded in 2002, is an independent, 501(c)(3) nonprofit organization that supports economic development through entrepreneurship. We are experts in creating and implementing small business programming in support of larger economic development objectives. Our services and programs help ambitious “every day” entrepreneurs gain access to the knowledge, networks, and capital necessary to succeed in business.