Roxie participates in the Women of Color Connecting program powered by the Institute for Entrepreneurial Leadership
By Lori Anne Oliwa, PR Manager The Institute for Entrepreneurial Leadership
Because capital constraint remains a defining problem for the majority of Women of Color entrepreneurs, IFEL is attacking this problem from a different angle. We are engaging the vast IFEL network to use their expertise and relationships to get more women of color on the grow-scale-exit trajectory to building wealth through entrepreneurship through our Women of Color Connecting (WOCCON) movement.
For Kimal ‘Kim’ Roxie, founder of LAMIK Beauty, being part of Women Of Color Connecting validates one of the most important foundations of her brand, community. “Honesty and transparency are what helped me to connect and build a supportive community with my longtime and new customers and to understand what they really wanted and needed. WOCCON is just that for me, a community where I can connect honestly and safely with other women and continue to build
my brand in an authentic way. Sharing with women founders whose journeys are unique but similar to mine is powerful,” Roxie stated. She noted that WOCCON provided assistance with legal and financial issues.
LAMIK Beauty, launched nationally in 2020 with personal savings and money from friends and family, is a clean vegan makeup line made with 88% natural and organic ingredients for multicultural women and is the first Black-owned vegan and clean makeup line to be sold in ULTA stores. The name ‘LAMIK’ is actually an acronym for the brand’s tagline, ‘Love And MakeUp In Kindness’ but also represents Roxie’s first name - Kimal - spelled backwards. An aesthetician by profession whose makeup shop in Houston, Texas became a place for faith, hope, celebration and a safe space for multicultural women for 14 years, Roxie’s signature product, the Revelation Brow Duo & Brow Gel, sold out in one day on ULTA's 21 Days of Beauty Series. Her products have also appeared on Hollywood’s Red Carpet, gracing the face of Her Royal Highness, Megan Markel, Duchess of Sussex.