Wonder Curl Opens Its First Storefront!

We are absolutely thrilled to share some incredibly exciting news that's making waves in the world of natural hair care! Our amazing friends at Wonder Curl, the incredible global brand, have just opened the doors to their very first storefront in the charming town of Phillipsburg, New Jersey. This isn't just any store; it's a vibrant, welcoming "haven" dedicated to celebrating and empowering everyone with curly hair.

Founded by the visionary Scarlett Rocourt, Wonder Curl has been on a mission to help people wear their natural curls with confidence. For years, Scarlett has been perfecting her products—from her kitchen to the lab—creating formulas that are as effective as they are nourishing. This new storefront is the culmination of that passion, a place where the brand's mission truly comes to life. As Scarlett, originally from Bloomfield in Essex County, shared, "This is truly special, my story is of a 'City Girl, Gone West—to West New Jersey, That Is.' The Phillipsburg location enables me to manage production and distribution of my product while having a vibrant physical location. It’s a great, affordable location to live and have as a home to my growing business."

Located on Main Street, the new shop is a bright and beautiful addition to the downtown Phillipsburg community. It's designed to be a safe, fun space where curl enthusiasts can not only discover amazing products but also learn more about their unique hair and how to care for it. The grand opening, which took place on August 23rd, was a huge success, filled with excitement, special discounts, and a celebration of the brand's journey from a home-based business to a physical retail space.

This grand opening is a testament to the power of passion, innovation, and community. It shows that with a great idea and hard work, a dream can grow from a kitchen to a global brand with its very own home. It’s a moment to celebrate for IFEL, Pipeline Angels, and all our allies who believe in and support founders like Scarlett. We can't wait to see all the amazing things that Wonder Curl will accomplish next!