Support Small Businesses

This Holiday Season
the Institute for Entrepreneurial Leadership Holiday Gift Guide

Small businesses were hit hard in 2020, with thousands unable to stay afloat. This holiday season, it's more important than ever to make a conscious choice to support small and local businesses. Whether you're shopping for friends and family, hosting holiday parties, or just looking to explore new brands, here is a list of small businesses offering quality products and services.


Select a Category:

  Retail        Elderly/Special Needs        Technology        Food        Services


oneKIN, Inc.

Founded by Jennifer Gomez

About: oneKIN, Inc. is a mission-driven tech company centered on scaling and elevating small BIPOC-owned businesses. In 2018, we launched the oneKIN curated online marketplace to help customers discover + shop from emerging black and brown brands. This holiday, as a response to Covid-19, we are soft-launching our second tech product in the oneKIN portfolio; twiine (TM), a livestream social commerce mobile app that provides retailers a cost-effective, sustainable and highly-engaging/converting solution to engage with their target audience.

Offer: This Holiday, oneKIN is your go-to destination for shopping quality gifts by black and brown brands. With gifts ranging from curated skincare & grooming gift boxes (men/women/ kids) and children's literary boxes, to jewelry and home goods, to gift cards and more - There is something special for everyone on your list. Enjoy 10% off select items with special code IFEL10.

Shop oneKIN

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Ebaata Skincare

Founded by Phumelele Kunene

About: Ebaata Skincare offers plant-based baby and beauty products which include natural & organic soaps. Formulated to help alleviate dry skin conditions such eczema. Our Promise: No harsh chemicals, synthetic fragrances, nor toxic colorants.

Offer: 30% Off with discount code: 30Off BFCM: Get an automatic $10 Off minimum $50 Under $30 with discount code: Under30

Shop Ebaata Skincare


Lil' Ole Bags NYC by Eec Productions

Founded by Mykel Dicus

About: Lil' Ole Bags upcycles unloved paintings and transforms them into collectable tote bags! We also produce basic tote bags made with new and upcycled fabrics. Each bag is handmade and durable!

Offer: Lil' Ole Bags, NYC is offering a 25% discount on available bags on the website. Use this Coupon Code at Checkout- IFELDISCOUNT Sale Ends 12/10/2020!!

Shop Lil' Ole Bags


Emish Company
Founded by Melissa Parker

About: Emish Company is an Afrocentric Accessory brand where everything is handmade and fabric is sourced directly from Africa.

Shop Emish Company

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Flow and Flair by Eec Productions
Founded by Mykel Dicus


About: Flow and Flair is a Flag Dance class committed to "Turning I Can't to I Can."  Flow and Flair is now online delivering classes to Senior and Disability Communities, branching out nationally beginning with New York, New Jersey and Massachusetts! 

Offer: Flow and Flair is offering a $450 discount for the first 5 Centers looking for an online program like Flow and Flair.  Visit the website and click "Booking" and choose "SPECIAL FOR $200 for 3 Months" Under "Subscriptions for Organizations and Groups!

Shop Flow and Flair


Hands-Free Inc.
Founded by Steve Kaufman

About: We make Quikiks Hands-Free Shoes that allow people with physical or cognitive challenges to easily step into the shoes and have them securely fasten without the need to bend over or use their hands – improving their quality-of-life, independence, self-esteem and safety.  

Offer: 15%-OFF + Free Shipping on all in-stock Quikiks Hands-Free Shoes with promo code IFEL15    25%-OFF + Free Shipping on all PRE-ORDERS of our new Diabetic-Friendly Quikiks Hands-Free Shoes -No code necessary.  Anticipated delivery in Spring 2021.

Shop Hands-Free


40 Dreams Catering
Founded by Adrienne Fudge


About: 40 Dreams Catering delivers high quality meals straight to the homes of New Jersey Senior Citizens and Disabled Adults. We work directly with insurance companies, caretakers, and family members to ensure our clients are getting the right foods. We believe access to healthy delicious meals is a human right not a privilege.

Shop 40 Dreams


Cupcake Chromatography
Founded by: Nadia B


About: Chromatography, through careful experimentation, creates decadent desserts and fun learning experiences to feed your sweettooth, while making STEM education more palatable!  We’re on a mission to spread sweetness and hope to our customers, whom we call connoisseurs, through our concoctions and classes which are inspired by physical science. 


Offer: Holiday Cookie Greeting Cards; Holiday Cake Cores Bundles; Hot Cocoa Atom Bombs; Christmas Cookies and Brownies; Cake Cores, West Indian Black Fruit Cake and Food Crafting Classes. 

Shop Cupcake Chromatography


Founded by Anna Lee


About: gCreate manufactures large format desktop 3D printers and offers on-demand 3D printing services.

Offer: Free heated build plate set ($595 value) with your gMax Printer order or 10% off storewide.


Shop gCreate


Live Life Your Way
Founded by Noreen Sumpter

About: Noreen Sumpter is a certified confidence and self-esteem coach that will equip you to own your voice, speak your truth, and live life your way. With Noreen as your guide, you will design your life the way you want to LIVE it by marching to the beat of your own drum and discover your truth.


Offer: Coaching gift certificates + Invite to come to The Big Release

Shop Live Life Your Way


Kidault Kar LLC
Founded by Enitan Shepherd

About: Kidault is a car service with car seats for children and seniors. We do school transportation, newborn hospital transportation and Medicaid transportation and we also have wheelchair accessible vehicles.

Offer: 15% off rides from December 1st to Dec 31st using code: RIDE15

Shop Kidault Kar


Little Foot's 24 Hour Childcare
Founded by Joseph Aroustalia


About: Affordable 24 hour childcare offering over night and weekends.


Offer: $25 application fee waived

Shop Little Foot's