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Ways to Support Small Businesses For Small Business Saturday





Saturday, November 26 is Small Business Saturday, a day to celebrate and support small businesses and the contributions they make to communities. More than ever, small businesses need support as they continue to navigate the long-standing challenges and devastating effects of the coronavirus pandemic.


The Institute For Entrepreneurial Leadership (IFEL), a non-profit organization that promotes greater inclusion within the entrepreneurial ecosystem, is promoting Small Business Saturday as a day of action in support of the over 33.2 million small business enterprises in the U.S., according to the latest census data. From purchasing through small businesses to engaging in skills-based volunteering, there are countless ways to honor the day through continued action.


“Small businesses are major contributors to the economy. More than ever, they need support as many are still navigating the devastating effects of the pandemic. Small Business Saturday is an opportunity to engage in deliberate action that will make an impact. It should be more than just a typical Saturday,” stated IFEL CEO Jill Johnson.


IFEL recommends five ways that individuals can take action on Small Business Saturday:


  1. Participate in a nationwide initiative to support small businesses. The IFEL Holiday Small Business Shop List is a great place to start.

  2. Volunteer to use your professional skills to assist a small business.

  3. Connect with five small businesses on social media that are new to you.

  4. Learn more about small business start-ups & the entrepreneurs who are raising capital through crowdfunding platforms. Crowdfunding is a vehicle that provides access to capital for people who have difficulty raising funds from friends/family, angel groups, venture capital firms, banks, etc.

  5. Attend ‘Main Street’ business promotion events in your community.








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